- Introduction to Experience Management
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The Discipline of XM 3 min
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Defining Experiences and Insights 3 min
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Challenge 5 min
- Introduction to X and O Data
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Defining X-Data and O-Data 4 min
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Applying X-Data and O-Data 4 min
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Challenge 8 min
- Module Quiz: Introduction to Experience Management
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Module Quiz: Experience Management: A Brief Introduction
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End of Course
Experience Management: A Brief Introduction
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
Learning Objectives:
- Explain the meaning of Experience Management (XM)
- Articulate the types of problems solved by XM
- Discuss the basic XM operating model
- Identify the types of X and O data used in XM
- Analyze X and O data together to add value