Week 1 - Digital CustomerXM Learning Journey for Brand Admins
To get started, this week we will master the basics with the Qualtrics Platform Essentials Certification and focus on your Brand Administrator duties
Description: The Qualtrics Platform Essentials certification journey is designed for anyone new to XM and Qualtrics. Prove your ability to understand XM principles, confidently execute on research projects, and report insights using the Qualtrics platform. Then, learn about the skills and tools that will help you manage your organization’s Qualtrics users.
Prerequisites: None. | Estimated Time: 5 hours
Learning Objectives:
- Understand the basics of the XM discipline
- Identify common projects for research, customer experience, and employee experience
- Confidently execute and navigate projects in the core Qualtrics platform
- Apply professional design principles to your project
- Quickly and easily report findings in your organization
Experience Management: A Brief Introduction
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
FREE
27 min
Planning and Designing a Survey
The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.
FREE
38 min
Building a Survey Project
The survey is the backbone of Experience Management data collection, having a comprehensive understanding of the technology components of the Experience Management will help you produce quality projects leading to quality insights.
FREE
73 min
Distributing a Survey Project
After building and publishing your survey, you are ready to send your survey to collect data. There are several Distribution methods available in Qualtrics, in this module we explore the most commonly used.
FREE
51 min
Understanding Survey Data
The raw data your survey collects is stored in Data & Analysis. Here you will have access to all Recorded Responses as well as Responses in Progress. In this course you will learn how to view and manage these responses.
FREE
37 min
Reporting Survey Results with Results Dashboards
Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.
FREE
60 min
Week 1 - XM For Customer Experience Learning Journey for Brand Admins - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE