- What is Product Experience Management?
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Understanding the Product Lifecycle 5 min
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Creating Buyer Personas 6 min
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Identifying Tools for Product Development Research 4 min
- Developing Your Product
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Concept Testing Product Ideas 8 min
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Conjoint Analysis for Product Packaging 2 min
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Analyzing Conjoint Reports 2 min
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Identifying Important Product Features with Maxdiff 3 min
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Analyzing Maxdiff Reports 2 min
- Monitoring and Improving the Product Experience
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Perfecting Pricing Points 4 min
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Conducting Initial Pricing Research with Van Westendorp Pricing 2 min
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Pricing with Gabor Granger 3 min
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Using Product Satisfaction Data to Improve Products 5 min
Understanding Product Experience
Learn how to use pre-built PX Solutions to capture important product feedback during all stages of your Product Lifecycle, in order to help you design products your customers want, iterate feature improvements, and build loyal customers.
Learning Objectives:
- Utilizing Buyer Personas
- Understanding the Product Lifecycle
- Learning how to use Product Research Tools
- Knowing how to create PX projects in Qualtrics (Maxdiff, Conjoint, Gabor Granger, Van Westendorp)