Sampling the Right Audience

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

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About this course

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

Curriculum30 min

  • Identifying the Right Respondents
  • Understanding the Importance of Sampling 2 min
  • Selecting Your Population and Frame 4 min
  • Selecting Your Sampling Method 3 min
  • Ensuring Representation in Your Sample
  • Identifying Sampling Errors 3 min
  • Using Screener Questions 3 min
  • Designing Quotas 1 min
  • Implementing Response Weighting 2 min
  • Selecting the Right Number of Respondents
  • Implementing Qualtrics’ Sample Size Calculator 3 min
  • Weighing Sample Size Considerations 3 min
  • Managing a Panel
  • Introducing Panels 2 min
  • Maintaining a Panel 2 min
  • Recruiting New Panelists 2 min

About this course

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

Curriculum30 min

  • Identifying the Right Respondents
  • Understanding the Importance of Sampling 2 min
  • Selecting Your Population and Frame 4 min
  • Selecting Your Sampling Method 3 min
  • Ensuring Representation in Your Sample
  • Identifying Sampling Errors 3 min
  • Using Screener Questions 3 min
  • Designing Quotas 1 min
  • Implementing Response Weighting 2 min
  • Selecting the Right Number of Respondents
  • Implementing Qualtrics’ Sample Size Calculator 3 min
  • Weighing Sample Size Considerations 3 min
  • Managing a Panel
  • Introducing Panels 2 min
  • Maintaining a Panel 2 min
  • Recruiting New Panelists 2 min