Driving Response Rates

Obtain the data you need by implementing survey design and distribution methods that drive high response rates.

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About this course

Obtain the data you need by implementing survey design and distribution methods that drive high response rates.

Curriculum27 min

  • Understanding Response Rates
  • Understanding Types of Non-Response 2 min
  • The Importance of Response Rates 3 min
  • Diagnosing Non-Response Bias 3 min
  • Increasing Email Open Rates
  • Selecting Your Distribution Channel 1 min
  • Optimizing the Email Message Body 4 min
  • Crafting the Ideal Subject Line 2 min
  • Distributing at the Right Time 3 min
  • Decreasing Breakoff with Survey Design
  • Following Survey Design Best Practices 2 min
  • Incentivizing Respondents
  • Considering Incentives 2 min
  • Selecting an Incentive Type 5 min

About this course

Obtain the data you need by implementing survey design and distribution methods that drive high response rates.

Curriculum27 min

  • Understanding Response Rates
  • Understanding Types of Non-Response 2 min
  • The Importance of Response Rates 3 min
  • Diagnosing Non-Response Bias 3 min
  • Increasing Email Open Rates
  • Selecting Your Distribution Channel 1 min
  • Optimizing the Email Message Body 4 min
  • Crafting the Ideal Subject Line 2 min
  • Distributing at the Right Time 3 min
  • Decreasing Breakoff with Survey Design
  • Following Survey Design Best Practices 2 min
  • Incentivizing Respondents
  • Considering Incentives 2 min
  • Selecting an Incentive Type 5 min