- Brand Experience Management and Brand Tracking
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About Brand Tracking Projects 7 min
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Brand Tracking in Qualtrics 3 min
- Preparing to Build Your Brand Tracker Project
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Planning Your Brand Tracker Inputs 3 min
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Selecting Image Attributes 4 min
- Building Your Brand Tracker
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Creating a Brand Tracking Guided Project 5 min
- Brand Tracker Project Tabs
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Navigating a Brand Tracking Guided Project 14 min
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The Survey Tab 5 min
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The Workflows Tab 4 min
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The Distributions Tab 3 min
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The Data & Analysis Tab 2 min
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The Results Tab and Reports Tab 2 min
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The Dashboards Tab 4 min
An Introduction to Brand Tracking in Qualtrics
In this course, you will learn how Brand Tracking relates to Brand Experience Management, the key brand indicators measured in Brand Tracking, how to plan and set up your Brand Tracker in Qualtrics, and navigating the project once set up.
Learning Objectives:
- Understand how Brand Tracking fits into the Brand XM framework
- Learn the key indicators measured in Brand Tracking projects
- Apply best practices principles when designing a Brand Tracker
- Successfully navigate a Brand Tracker